Posters, Print, Brochures and Job Aids— Project Showcase

Cover montage from the Picture Book project showing illustrated pages and layout details. — A poster concerning service dog descrimination, and who to call for help.

Design Overview: ADA and Service Dog Awareness

This ADA Service Dog awareness poster uses a strong visual hierarchy to communicate an important legal message quickly and clearly. The bold title, “The Americans With Disabilities Act,” anchors the composition, ensuring immediate recognition of the topic. A deep blue background conveys trust and professionalism, while a collage of real service dogs and their handlers visually reinforces inclusivity across age, gender, and ability. Each image was carefully selected to represent diversity in service-dog teams—mobility, visual assistance, psychiatric, and medical-alert work—supporting the key message that all are protected under federal law. The text is concise, accessible, and set in high-contrast white for readability. The inclusion of the ADA hotline at the bottom provides a direct action step, transforming the poster from awareness to empowerment.

Using Posters and Job Aids for Visual Marketing Success:

Posters and job aids are powerful visual marketing tools because they distill complex information into a single, memorable impression. A successful poster blends visual storytelling, brand consistency, and accessibility to ensure its message reaches the widest possible audience. In organizational or educational environments, job aids extend this principle—offering quick, actionable reminders that reinforce learning and promote compliance. Both formats work best when they combine imagery, clear typography, and minimal but meaningful text. When strategically placed—in schools, clinics, workplaces, and community centers—well-designed posters like this ADA example serve as both advocacy and education, strengthening awareness while upholding organizational credibility.

Service Dog Descrimination Poster: by Nancy Hemenway
Tools Used: Illustrator, Photoshop, XP-Pen Graphics Tablet
Year: 2021
Category: Poster / Visual Marketing

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Selected Photos or Illustrations for Marketing

Poster showing a person donating blood in a clinic chair with a nurse nearby, text reads ‘Give a Pint, Save Up to 3 Lives’ and lists quick facts about donation safety, time, and impact, ending with a call to action to schedule a blood donation.

Blood Drive Job Aid (Tools: Photoshop, Illustrator and XP-Pen Graphics Tablet)
Supporting Points : Every two seconds someone in the U.S. needs blood. Your donation only takes about 30 minutes—but your gift lasts far longer.
One donation can help up to three patients: trauma, surgery, cancer-care. It's safe, simple and routinely screened. We especially need new, diverse donors—blood types vary by background.
Accessibility & Design Notes
1. Clear Visual Hierarchy Bold headline (“Give a Pint. Save Up to 3 Lives.”) captures attention and leads the eye naturally to key facts and the call to action. Effective use of contrast and font size creates quick readability and visual flow.
2. Positive, Human Imagery Illustration of a calm donor and caring nurse conveys safety, compassion, and trust. Warm colors paired with neutral tones evoke hope and professionalism.
3. Instructional Clarity Concise bullet points communicate essential facts—time, safety, and impact—at a glance. A clear, isolated call to action guides the viewer to donate.
4. Accessibility and Inclusivity High-contrast colors and simple iconography meet accessibility standards. Left-aligned text, clean layout, and descriptive alt text support universal design. Diverse representation reinforces inclusivity and community engagement.
5. Emotional Impact The friendly, encouraging tone transforms a medical act into a human story about generosity and connection.

Story spread featuring a forest backdrop and main character exploring a creek.

InterNational Council on Infertility Information Dissemination, Inc. (INCIID) 2019 IVF Scholarship Brochure (Tools: InDesign, Photoshop and Word)
The INCIID 2019 IVF Scholarship Program booklet celebrates families created through compassion, science, and community support. The design highlights stories of hope from scholarship recipients, showcases partnerships with clinics and sponsors, and guides readers through the application and donation process. Warm imagery, heartfelt messaging, and accessible typography work together to inspire trust, empathy, and action — inviting every reader to be part of a movement that gives the gift of family.

Designer Notes Emotional Connection: The imagery of parents and children, combined with real stories and soft color tones, evokes empathy and reinforces INCIID’s mission of hope and inclusion.
Visual Flow: Clean layout and consistent spacing guide the reader naturally from the introduction to testimonials and call-to-action sections without clutter.
Typography: Friendly, readable fonts balance professionalism with warmth, ensuring both emotional resonance and clarity. Color Palette: Soft blues and warm neutrals create a sense of calm, care, and medical trustworthiness while reflecting compassion and stability.
Imagery and Iconography: Heart and family motifs subtly emphasize love, connection, and the miracle of life — without overwhelming the content. Accessibility: High contrast between text and background, left-aligned paragraphs, and generous white space support readability for all audiences. Narrative Strength: The booklet tells a cohesive story — from challenge to hope to success — which reinforces INCIID’s credibility and mission impact.

Character lineup sheet with front, side, and action poses.

Changing Lives — One Paw at a Time
Our mission is to connect people and pets through compassion, training, and purpose. From rescued dogs to highly trained service companions, every match we make transforms two lives — human and canine.
Design Notes (for Print) Used large, high-contrast text for visibility from 6–10 feet away. Keep the tagline at eye level (“Changing Lives — One Paw at a Time”) for immediate recognition. Include one powerful image — a dog and person making eye contact, symbolizing trust and connection. Use clean whitespace and bold accent colors (e.g., teal, navy, or warm gold) to guide the eye. Add your logo and website near the bottom for quick brand recall.