Creation and management of the production of video for a Fall Conference.
INCIID 6 Month Video Project to enhance consumer understanding. Download the project planning document here.
Project Overview: INCIID Video Content Project
The InterNational Council on Infertility Information Dissemination (INCIID - pronounced "inside") is a nonprofit organization that helps individuals and couples explore their family-building options. INCIID provides current information and immediate support regarding the diagnosis, treatment, and prevention of infertility and pregnancy loss, and offers guidance to those considering adoption and advocacy for those with special needs children.
INCIID was founded in 1995 during Infertility Awareness Week and has been successful in gaining a large market share of clients and an international reputation for providing valuable, trustworthy and cutting-edge information and interaction between consumers and reproductive industry professionals in real time using the World Wide Web as a vehicle for dissemination of information. The INCIID group proposes the initiation of a multi-video content project to increase “stickiness” (repeat consumer visits) and amount of time consumers spend on the INCIID.org website and result in learning and self-advocacy. The project will result in the development of new content with the creation, production and editing of four e-learning videos to educate consumer visitors to INCIID. The videos will improve consumer understanding of how to approach progressive treatment goals enabling them to resolve issues of self-advocacy and select the appropriate treatment, agency or clinic in the quest to build their families. (More)